On June 2, 2017, EdWeek Market Brief reported that NumbersAlive! was among the 100 top social media influencers of the US K12 market, due to the content of our tweets, the number of our Twitter followers, and our Klout score.
This is exciting news, as it values the educational contributions of NumbersAlive! right alongside those of much larger education organizations and corporations. Bigger is not necessarily better.
How the ranking was determined
Realizing that educators, leaders, and technologists are increasingly turning to Twitter for social and professional reasons, EdWeek Market Brief partnered with the Education Week Research Center to identify companies to evaluate and rank based on social media influence. The influence was calculated using two metrics: number of Twitter followers and scores from Klout.
Klout is “a social media-monitoring service that uses an algorithm to track accumulated influence across networks and assign a numerical value between 1 and 100 to show results over a 90-day period.” The top six organizations had Klout scores of 80-86; at 93 of 100, NumbersAlive!’s score was 44.